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Fresh Fruit Baskets Launches New Gift Baskets Website For Enhanced Shopping Experience

Glen Allen, VA (PRWEB) May 5, 2008 -- Fresh Fruit Baskets, a leading gourmet gift baskets (http://www.freshfruitbaskets.com) company, launches a new website designed to enhance the customer shopping experience. A business already known for its high quality fruit gifts, Fresh Fruit Baskets raises the bar on current industry usability practices. The new site adds value to the customer shopping experience with its easy navigation, simple checkout, enhanced website security and expanded fruit gift selection.

"Customers have really enjoyed saving time by going to one website to find specialized, gourmet fruit gift baskets at competitive prices," said Takiya Stewart, co-founder of Fresh Fruit Baskets. "From organic fruit baskets (http://www.freshfruitbaskets.com/organic-gift-baskets) to chocolate-covered strawberries, we have the perfect gift for any occasion - our customers love the new design." The new site helps achieve the company's single goal: deliver delicious gifts on time.

Fresh Fruit Baskets has implemented several features that make gift giving simple:

? Text enlargement feature that assists customers who are vision impaired.

? Gift message customization with a helpful character count.

? Delivery date selection with intuitive calendar.

? Express checkout process that does not require account registration.

? New shipping feature that saves time when sending multiple gifts to different addresses.

Fresh Fruit Baskets provides real-time tracking on orders until the gifts are delivered, saving customers the effort of having to call to find out where their gifts are located. Customers are notified by email when their gift baskets are shipped and delivered.

"We go the extra step by providing tracking information that links directly to the shipping carrier's website so our customers can easily follow shipping progress," said Stewart. "Whether you order one of our orchard fresh fruit baskets or one of our popular wine gift baskets (http://www.freshfruitbaskets.com/fruit-baskets/fruit-wine-gift-baskets), you will know exactly where your gifts are located in the process. Every aspect of our new user-friendly website is designed to take the hassle out of buying gifts."

The Fresh Fruit Baskets website now has "Fruit University," an informational section to help visitors learn about the benefits and history of fresh fruit, seasonal peaks, and fun facts. Fresh Fruit Baskets has also developed gift guides designed to provide advice on the best gifts for different occasions. From selecting the right corporate gifts to celebrating the holidays with festive Christmas gift baskets (http://www.freshfruitbaskets.com/occasions/christmas-gift-baskets), Fresh Fruit Baskets guides help recommend the perfect gift.

About Fresh Fruit Baskets

Based in Richmond, Virginia, Fresh Fruit Baskets is a leading gourmet gift baskets company that offers the freshest, gourmet fruit gifts from award-winning orchards. Fresh Fruit Baskets takes extra special care to ensure that gifts look amazing, contain the most delicious fruit and are delivered on time. We promise to deliver your gifts, from fresh fruit baskets to business gifts (http://www.freshfruitbaskets.com/business-gifts-easy/business-gifts), on time. Fresh Fruit Baskets offers the industry's best satisfaction guarantee: 100% satisfaction or a replacement or refund. Fresh Fruit Baskets gift baskets have received recognition from Oprah's "O" Magazine, MSNBC, The Wall Street Journal and Food & Wine Magazine.

For more information, please visit the Fresh Fruit Baskets website at http://www.freshfruitbaskets.com.

"We Deliver Delicious!"

Media Contact:

Takiya Stewart

804-248-4242

takiya @ freshfruitbaskets.com

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.



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