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Florists Get Competitive Edge with The Conforti Collection's Lenox Celebration Gift Bag

(PRWEB) March 14, 2008 -- Beneva Flowers & Gifts has released the Lenox Celebration Gift Bag for Mother's Day; this is the second product in the new Conforti Collection line designed to give florists something distinctive to offer to consumers.

Arthur Conforti, president of Beneva, and creator of the line, is known for his marketing prowess. He has successfully built Beneva Flowers & Gifts into one of the most innovative companies in the floral industry.

Now Conforti is focusing on the Conforti Collection, his line of exclusively designed products that are beautiful gifts themselves, and combined with flowers, the line gives florists a unique product offering for consumers.

"There is a lot of competition in the industry that is pulling business away from the local florist. To keep our market share, we knew we needed something the dot com's and national competition could not provide. Local shops always can deliver personal service, but now we are giving our loyal customers something unique; a stunning gift that will far outlive the life of the flowers. This gives the local florist an edge over the national competition's standard product line," says Conforti.

The Lenox Celebration Gift Bag was developed by Lenox exclusively for Conforti. Made from porcelain and trimmed in 24 carat gold, it's a perfect gift for Mother's Day or any occasion, a keepsake that will last a lifetime.

Says Conforti, "We are releasing the Lenox Celebration Gift Bag for Mother's Day 2008, but we see this as a fantastic gift choice for any day. Depending on the arrangement, it can be marketed for any number of occasions."

The Conforti Collection will release another collectible container for the December holiday season in August 2008. Information about the collection, specific product information, and retail locations can be seen on the Collection website: www.ConfortiCollection.com.

It is clear one must expect the unexpected from Arthur Conforti, "I understand the industry and the florists in the industry...because I am one of them. Knowing it as well as I do makes it easier to develop and market products that will appeal to florists and the consumers they service. I guess that is the key to our success."

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.



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