Boulder, CO Podcast Network Start-up Falling Fruit Launches Today

(PRWEB) November 4, 2007 -- Tune in, turn on, download?

The days of big corporate media may well be numbered. Through the power of new technologies, the volume knob on the voice of the people is put back into their own hands, and they're turning it up. The singular perspective of the media establishment is being replaced by the multitude of perspectives in the world wide web in the form of Netcasts, downloadable audio and video viewed on computers, media players and cell phones.

Netcasting(or podcasting) is empowering individuals, social groups and organizations to get their message to the masses cheaply and easily. This democratization of the airwaves is forcing the old guard of radio and television to rethink their strategies, or face attention extinction. Clever media sources like Comedy Central are finding their way into these new-media circles, offering their broadcast content online in a limited fashion, but the masters of these emerging tools appear to be the users themselves, and they have something to say.

One Boulder start-up is seizing the opportunity to share a minority view with a worldwide audience. Falling Fruit.tv aims to be "the conscious media network for new ideas" and netcasting is their delivery platform of choice.

"Netcasting is the best technology currently available to deliver radical and unique content to individuals worldwide." says Lion Albaugh, co-founder of Falling Fruit.tv. The company plans to create a network with a dozen or more shows, all delivered to the user via download or played directly on the Falling Fruit website.

But don't think of Falling Fruit as just a Netcast company. "We're an idea network" says Albaugh, "Our goal is to get these ideas out there using the most efficient and effective technologies available."

When asked what kind of ideas, Lion freely offered a list of emerging concepts from Conscious Business to Alternative Energies to the Human Spirituality that rarely get more than a cursory nod in traditional media. "It's not that the audiences don't care about these topics, it's that the media giants can't make the absolute biggest profit margins from these niche interest areas and therefore don't address them."

Falling Fruit hopes to use the concept of the niche, and the efficient distribution technologies online, to get the shows to the people. "it is our uniqueness that makes us interesting" Albaugh says of Americans, "The big media serve the lowest common denominator, and give a homogenized glimpse at our rich diversity." Netcasting, and entrepreneurial ventures like Falling Fruit just may be what it takes to change all that.

###